BioT Medical
BioT Medical offers the MedTech industry a unique and validated self-service platform for developing cloud-powered medical devices, ushering in the next generation of innovative devices. Their platform empowers numerous manufacturers, ranging from large enterprises to startups, across a wide range of clinical domains, including cardiovascular, neurology, orthopedics, and more.
Since its inception in 2018, BioT has succeeded in establishing a strong presence in the MedTech industry, serving medical device manufacturers, contract manufacturers, and integrators in North America, Europe, and the Asia-Pacific region. Their cloud platform swiftly transforms medical devices into connected care solutions.
But, with a market of over 40,000 MedTech companies, BioT faced the challenge of identifying non-cloud-connected companies and reaching the right contacts. Additionally, the high volume of potential prospects required efficient lead qualification to save time and focus on promising opportunities. BioT also aimed to convert its conference presence into sales, exacerbating the challenge.
To overcome these hurdles, BioT enlisted DRolls & Associates’ assistance for conference support and ongoing business development initiatives.
To address the challenges faced by BioT Medical, DRolls & Associates implemented a comprehensive solution that encompassed both conference support and ongoing business development endeavors. With a deep understanding of the MedTech industry, DRolls embarked on an extensive mapping exercise, reviewing over 15,000 companies to identify the most relevant prospects for BioT. This meticulous process ensured that BioT had a clear picture of the market landscape and sales potential.
By leveraging their expertise in lead qualification, DRolls qualified and categorized each company, enabling BioT to prioritize its outreach efforts effectively. The team at DRolls developed a tailored account-based approach to appointment setting, creating customized scripts for each conference and market segment. This level of personalization allowed BioT to make a lasting impression on its target audience.
Additionally, DRolls’ partnership extended beyond the initial outreach. They provided continuous guidance and support throughout the sales process, helping BioT maximize the value of each meeting and deal. This collaborative approach fostered a strong relationship between the two companies, allowing BioT to leverage DRolls’ expertise in lead generation and sales support.
Through strategic collaboration with DRolls & Associates, BioT Medical experienced remarkable growth, tripling its customer base and achieving a significant increase in annual recurring revenue. DRolls successfully scheduled over 120 meetings for BioT, resulting in numerous lucrative deals and partnerships.
The unique lead qualification methodology and personalized outreach strategies implemented by DRolls played a pivotal role in capturing the attention of high-level decision-makers and securing valuable business opportunities. The seamless collaboration between the two companies enabled BioT to make a lasting impact in the MedTech industry and position themselves as leaders in their field.
BioT Medical’s success, with DRolls’ assistance, highlights the effectiveness of a strategic and tailored approach to lead generation and sales support. DRolls’ commitment to excellence and dedication to their clients’ success has proven to be instrumental in driving business growth and unlocking new opportunities.