Case Study
Sphereo
Sphereo
Sphereo is a software design company that specializes in creating spherical audio experiences. Sphereo’s technology can transform 3D vector sound into two audio channels (stereo) that the brain interprets as natural spherical sound. The technology can be used on any audio, whether prerecorded or in real-time, and allows the distributor complete control over how the audio location and motion patterns are experienced. Sphereo has registered patents worldwide for its innovative solution.
Sphereo began as a small startup with big dreams. Sphereo’s technology was perfect for large media corporations looking to take their viewers’ experience to the next level. Still, to a small startup, gaining access to significant players in the entertainment industry presents a formidable challenge. Identifying potential buyers, finding contacts in those companies, and scheduling meetings is often too much to expect from small startups, particularly when their target market includes enormous businesses.
Despite not having any direct competition, Sphereo was unsure how to begin reaching out to these companies and presenting their technology. Sound plays an integral part in the way users experience media. Sphereo knew that their technology could contribute to the viewing experience and allow streaming companies to compete with theaters and other venues that offer a surround sound experience.
All these advantages and the general knowledge of their potential customer base were not enough to get Sphereo the meetings they needed to finalize a sale. In-depth research to identify which of these companies were viable potential buyers, who the decision-makers in those companies were and the expertise to build a rapport and gain access to these decision-makers was what Sphereo needed.
DRolls immediately assigned a team of SDRs (sales development representatives) to research potential buyers and identify which companies were relevant to Sphereo’s solution. Once DRolls’ team had completed their preliminary research, they could move on to identifying valuable contacts to get in touch with executives involved in the decision-making process.
Despite the difficulties in contacting executives in high-profile media companies, DRolls' unique methods and account-based marketing techniques allowed the sales team to personalize their approach and build a rapport with potential targets. This quickly led to DRolls scheduling many face-to-face and virtual meetings with executives in various prominent media distribution companies.
In addition to arranging meetings and researching leads, DRolls created social media and email content for Sphereo to distribute to potential leads and other interested parties. With DRolls' assistance, Sphereo was able to present its solution to the largest media and entertainment companies in the world.
DRolls succeeded in arranging meetings for a small startup with significant players in the entertainment and media distribution industry, sifting through thousands of contacts and arranging hundreds of meetings within months.
Additionally, DRolls helped Sphereo upgrade their shared online content and get their name out there to improve their business prospects. DRolls’ intervention gave Sphereo deeper insights into their target marketing and an understanding of what messaging is most effective.